It can be quite daunting to choose a certain philanthropic cause or charity that highlights the mission of your brand, while also aligning these interests to cater to those who are affiliated with your company. The initial step in relation to effectively choosing the appropriate cause for your brand is to align your message with a train of thought or an idea which would deeply resonate with your base.
Throughout the process of crafting an effective charitable program, it is essential to utilize a social service organization to execute an ambitious philanthropic program. An established social service organization, that functions well as a philanthropic body with a proven history of efficiency is a fundamental way to successfully lay the framework of your campaign. There will be many to choose from, so take your time, and choose a partner whose mission and image fits with yours.
With this in mind, producing a written memorandum that details the parameters of your relationship is essential not only for business purposes, but also allows you to attain a better understanding of each party’s set goal in the deal. This contract, so to speak, allows for a full level of transparency between both your party and any partners that are willing to work towards a common goal that has been underlined previously.
In terms of further promotion of your charitable campaign, it is essential to further drive support from your employee or customer base in order to further create buzz about the cause or specific philanthropic goal you want to achieve. Therefore, ensuring your employees not only understand, but genuinely support the cause is absolutely vital for the overall growth of the project.
Evan Steed, one founder of both a business and philanthropic body, Meathead Movers based in San Luis Obispo, California is no stranger to understanding how to craft a great charitable idea and developing all its components to benefit all the partners involved.
Steed states that “It’s important that this is something that lights up your employees when they talk to their friends and family about it,” Steed says. The logic here is that if you choose a cause or charitable goal that is meaningful to your employees or staff members, this in turn creates a relationship which sparks loyalty between two essential parts of our campaign.
Although it is important to plan out your campaign thoroughly, a salient concept to remember is that regardless of how intensely you lay out the framework for this project, certain aspects will inevitably go wrong. With the freshness of a new project of this nature, there is always room to infinitely grow as a company, a charitable base and as employees participating in selfless work for others.